One thing is ruined clothes, but when it comes to cleanliness there are other, and i some ways, more important issues: Body Odor. That's the not-to-speak-of-but-serious problem in the lives of many people. Sweat doesn't in itself be stinky, but when we talk of BO, as is the "nickname" of Body Odor, that's most often what we are thinking of.
Sweat may be the main problem to some, but others suffer from other complaints, like e.g. teeth and a mouth that's not as free of smells as they - and others - may wish. The very thought of one having this problem without knowing it may have killed off many good flirts which is a pity. Well, not only women may have this problem, but being "the beautiful gender", i.e. the one which is
supposed to do whatever is possible to represent the beauty ideals of women in a patriarchy, they have to fight this (and other) odors at all costs: Do NOT have smelly armpits, mouths or vaginas, girls, as all kinds of odors are considered "unfeminine". According to the patriarchal ideals you're supposed to be eager to attract men and BO will make them shun you. Somehow BO is not as offensive as it's part of the mystique of masculinity.
Well, "of course" (!!!!) a toothpaste that smells of whiskey is the thing for men who want to signal masculinity!!!! The male mystique includes sweat and alcohol, at least to some extent. Both of these are seen as come-ons that women should love if they were what's called "real women".
Prince Andrew, Virginia Roberts and Ghislaine Maxwell in 2001
The meeting of these three people led to a very lucrative settlement of damages for one of them: Virginia Roberts. The others, Prince Andrew and Ghislaine Maxwell, "forgot" everything about it, and in an interview the prince was more upset at being called "smelly" by Virginia Roberts than being accused of having abused her, who was a minor at that time. He obviously was shocked to the very core of his being, yes wounded in his masculinity, and did everything in his might to explain why he might have been sweaty. However, the medical condition he was referring to, didn't fit - also it's a bit strange that he gives such information when, at the same time, he claims that he never met Virginia Roberts or have had sex with her.
However, there is "smelly" and "stinky", one may come from bodily achievements, like e.g. in sports, and the other may stem from medical conditions or bad hygiene. Problems of a medical art will most likely be treated as well as possible, but as to the bad hygiene, we are left with a few - actually only one!!! - possibility/possibilities: Clean yourself! That's a wonderful situation for people who make a living by producing soaps, detergents, etc.: They just have to hint at the possibility that someone suffer from BO to get the attention of all presumptive buyers who will rush to the stores to buy these miracle products, no matter what.
OK, I can relate and don't blame this guy for sort of forgetting what he has become for his dreamy recollections of what he was, or at least saw himself as having been at one early stage of his life. The problem is that mirrors don't decide our value on "the market" where the eyes and noses of other people have a say ....
I've seen derogatory comments on "the smell of women" from incels who may never have had a sexual experience with a real woman, i.e. one they have not dreamed up in some weird/pornographic fantasies. That's what sexual frustrations may lead to, but will this contempt for the female make these guys change their own smelly underwear? Naaahhh, for men "don't smell", and "the penis is clean as a finger". Not so, as e.g. the smegma of the male member is a real stinker: It's not natural, male fluids, but dirt. On the other hand, as the actress Gwyneth Paltrow has proven, there may be a market for the female fragrance.
https://my.clevelandclinic.org/health/symptoms/17865-body-odor
https://nypost.com/2022/02/02/gwyneth-paltrow-tastes-her-vagina-candle-in-super-bowl-commercial/
https://www.scandidact.dk/sundhed/simulated-odors-urine
https://www.newidea.com.au/prince-andrew-sweat-jeffrey-epstein-interview
Wikipedia