No, one doesn't turn into the person whose looks one borrows for a short spell, even though the new, "natural" silicon masks may make one feel that way. The same goes for digital AI-images that are able to turn one's true - i.e. GENUINE, NATURAL - persona into something quite different. To cheat by making oneself look like a beauty queen when on the net may not be all that seldom, whereas it would be to turn oneself into a sort of Quasimodo when one in reality is a beauty queen. People expect those they have romantic affairs with on websites, chat-rooms or whatever to be what they say they are and to look like they said. As we know - e.g. from the MTV-show "Catfish" - that's not always the case. Some get very offended that the one they declared to love wasn't a handsome hunk, but Quasimodo.
Charles Laughton as Quasimodo
However, the everyday transformation of women when applying make-up is considered more of an obligation than "cheating". It may be very obvious that a specific woman doesn't have eye-lashes that long, but somehow these additions to her looks become part of whom she is and thus what people expect her to look at all times - which she most certainly doesn't.
At what stage escapes one's true personality and turns into what is expected by other people? That moment is difficult to pinpoint, and I shall skip it for now and instead look at one special aspect with this make-belief-trap: Make-up signals that this specific and made-up woman adheres to her assigned role. That may not be what she herself wanted, but that is what most of those who see her think. Once I read that some women without make-up were harassed in Japan for being perceived as "feminist" which the fragile male egos couldn't take.
https://www.womenshealthmag.com/uk/beauty/skin/g38588295/celebs-without-make-up/
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